Bespoke Jewellery for Every Occasion:  Archana Parasrampuria

Archana started off with designing jewelry when she was a newly wedded woman with dreams in her eyes, have a passion for work, with minimal knowledge about the industry and without any prior industrial experience. Over a period of 25 years, she gained exposure to the market, the people and the trends. The experiences with different people from different parts of the world give her an opportunity to learn which can be seen in her designs strongly. Archana traveled extensively to almost different parts of the world to find the rarest and distinct jewels. The floral designs and patterns of all things green have influenced some of the bestsellers. The movement of nature, Archana’s love for nature, flowers, travels, and her family’s heirloom jewelry deeply influenced her designs. “Just recently I had my two sons join me and have enhanced the brand's hold on marketing, business development, and financial planning”, Archana informed. In an exclusive interview, she shares about her work as a designer and reveals her future plans. Archana Parasrampuria BV: What is the best part of your work that you love the most? Archana: Designing for me brings about clear expression, a feeling of empowerment and enables me to create something out of nothing. Penning down my ideas and bringing about fluidity, style, and balance in my jewelry is extremely satisfying. I also take pride in the trust that the customers display in me and my work. BV: What is the unique characteristic of your work? Archana: As a designer, I believe originality holds supreme importance, and for me, it's the key aspect of my work. I will never stop innovating because if you aren't moving forward, you are only moving backward! Another important aspect is to understand the client and there once we do that, we are able to marry our design sensibility along with their vision to create something spectacular. BV: What are the challenges you have faced in your career? Archana: Juggling work, home, and 2 young sons was challenging and demanded a lot of my time. I was unable to prioritize and focus on design. That's when my mother-in-law stepped in and helped me take care of my children while I was at work. The second and more important problem was that I was a woman in a completely male-dominated industry and no one took me seriously. At first, it was disheartening, but I decided to take the challenge in my stride, and here I am 25 years later.   BV: What pushes you forward to innovate? What kinds of experiences influence your work? What is your creative mantra? Archana: Our clients have immense trust in our product and they keep coming back to us time and again. Over the years, they have referred our work to their friends and family, who have also turned out to be loyal customers for us. It is this very faith in the label, Archana Parasrampuria, that constantly pushes us to innovate and create unique statement pieces. Creative mantra - Creativity and style go hand in hand with comfort. Each piece that we design even though exquisite, must be comfortable to wear. BV: Please describe a recent collection that you worked on from conception to final creation. Archana: Our latest bridal collection comprises some of the most exciting new pieces that we have recently achieved. Our contemporary thought the process behind this collection has enabled us to create bridal jewelry pieces as multifunctional and wearable designs. We have created necklaces that are large and layered, and yet, they can be separated. Our bridal bracelets can easily be converted into a wearable choker style. We believe that this multi-functionality will enable brides to feel that the jewelry they buy for their big day is actually an investment that can be used afterward, and for us, we are happy that our customers adorn our creations time and again. BV: Tell us something about your jewelry that no one else knows. Archana: Our design process is an extremely meticulous process. Each piece goes through a couple of processes, which span over a month or more. We present the client with at least 4 to 5 variations of the finalized design and then work towards the final product. A lot of time, effort and attention to detail go in achieving the final product, which our clients are aware of and that is exactly how we get our rewards. To get to know such latest jewelry designs, follow us on Facebook, Instagram, and Twitter. Download our magazine Spunky Indian for exclusive stories.