Indrani Cosmetics manufacture all their products with extensive care and research. They have an extensive reach in the Indian market with multiple distributors and outlets and export products to markets around the world. Each product in its line has gone through extensive testing and innovation. The company has completed 25 years in the industry and going strong. They use the best quality ingredients for making our products. "We do not believe in subsidizing quality for the sake of profits. Along with our wide range of products also comes our constant urge for research and development of new products", Sammet Gugle mentioned. Indrani Cosmetics is headed by the father-son duo of Dilip Gugle and Sammet Gugle.
Indrani Cosmetics was formed on 21st July 1993. The company laid the foundation in the cosmetic industry in Maharashtra as one of the first pioneers of manufacturing cosmetics. They pride on themselves for their uniqueness and extensive range of products. Indrani Cosmetics has 102 products in their line which are all known for their excellent results and specialties.
"The reason we started cosmetics was so that we can make people's lives better through the medium of beauty and give people self-confidence, dignity in their own body and looks, improve their outlook and showcase the qualities of Indian products on the global stage", Dilip Gugle Mentioned.
Company Core Members:
Dilip Gugle was born in Maharashtra to a large family with 7 siblings. The youngest of all, he was the most determined to succeed in life. His family owned a grocery store that was shared in ownership by 7 brothers including his father Takhatmal Gugle. But unfortunately, his father lost his share of the business to his brothers who conned him out of his share and threw him out of the business. His father had to start his life again from scratch and had mouths to feed including Dilip and 3 other siblings. Dilip being the youngest sibling grew up in a family continuously struggling to reach a financially prosperous life. Coming from humble backgrounds and having parents who couldn’t afford to send him to college, he worked hard to get a scholarship in Ferguson College Pune and Manipal Institute of Technology (MIT), India’s most prestigious Engineering University. He attained his degree in Chemical Engineering there. While in University he took part in a soap manufacturing competition, which he won, and that sowed the seeds of manufacturing cosmetics in his mind. Despite this success, he was keen on developing his own brand and being his own boss. He researched and tested his products for 8 years until finally in 1995, Indrani Cosmetics was founded and laid the path for cosmetics innovation and high-quality products in the cosmetics industry. He started with a couple of products and soon invented and created a line of 61 products in a vast range that boasts of skincare, haircare, peel of masks, face packs, waxes, soaps, shower gels, moisturizers, etc. Today Indrani Cosmetics boasts of a range of over 100 products. Having such a vast range of cosmetics helps the customer fulfill their needs and issues that they might have with their skin and hair. Dilip Gugle and Indrani Cosmetics have over 2 decades of experience in the cosmetic industry. Dilip Gugle looks after the entire manufacturing process and R&D of Indrani Cosmetics.
Sammet Gugle and Dilip Gugle- Pillars of Indrani Cosmetics
Mr. Sammet Gugle joined Indrani Cosmetics in 2017. After having studied (Hons) Public Relations from London College of Communication, University of Arts London, he has been responsible for the drastic makeover the company has undertaken since his arrival. Sammet believes that no matter what you do or sell, you have to be different. Make the smallest things look genuine, fresh, and cool. It's his ethos to stand out from the competition which he has tried to bring in to the company. Being the son of the CEO didn’t mean that it was an easy ride for him in the company. He had to fight for his every decision in the beginning until people were finally convinced of his value, ideas, work ethic, and self-belief. Taking no for an answer is not something he believes in and which is why he won’t stop trying to get something done which he believes will take the company forward. Sammet Gugle is currently in charge of the marketing, branding and future vision of Indrani Cosmetics.
Challenges faced and how the company overcomes them:
"In today's market, there is such a huge competition in cosmetic brands that weren't there 10 years ago. If you are online or just browsing Instagram, you will see a plethora of new brands in India and globally as well who are all vying for the same market. Just in the last 2-3 years, there has been such a large influx of Ayurveda and Organic brands that you would think the cosmetic industry was getting taken over by them but yet their market share isn't as it should be as most of them look the same, feel the same that you can't really tell the difference between them. Our main challenge is the lack of brand awareness as my father never believed in marketing and relied on word of mouth. We never had a marketing strategy until I arrived. For the last 3 years, my goals have been to change our packaging, get our brand on all online shopping portals, have a vast digital presence, make our brand and product cool and make it stand out. One of the problems in that is that I have had to take 10 steps at once to cover the distance that we fell behind by with other bigger brands due to a lack of marketing strategy. Covering all that distance in a short time in India has proven difficult due to the time-consuming nature of Indians, getting work done on time in India is an age-old hassle. The economic challenges faced by the market due to demonetization, introduction of GST, and now Corona has also posed huge challenges and made markets difficult. The Indian population being almost 2-3 months under lockdown will have an adverse effect on the market and will take time to recover. But thanks to our Hon and beloved Prime Minister Narendra Modiji's initiative of #BeVocalAboutLocal and persistence on the progress of Swadeshi brands over foreign ones will definitely help the market especially the beauty industry. India has a lot of talent and its quite underrated and we need to nurture that talent and our audience to like and love Indian brands. I have no doubt that in the coming years, India will overcome global challenges and be a leader in every aspect", Sammet Gugle mentioned.
Getting the first 5 customers:
"We got our first customers through literal word of mouth. My mother used to ask relatives and family members to buy our products and they in turn used to refer our products to their people. Thanks to the high quality and honest practices of our products and company, word soon spread, and here we are today.
Our products are for everyone above 14. Most products can be used even for younger kids but generally 14 and above I would say is good", Sammet Gugle informed.
All About the products:
The products are made with great care and sourced from the highest quality ingredients. Indrani Cosmetics don't sacrifice quality for quantity. They rather make a little less money than use substandard material. They have over 107 types of products for almost every skin and hair type and concern.
Gold Gel- Indrani Cosmetics
"Our main USP is our first-class quality, beautiful packaging at economical rates. It's like getting to buy a Luxury brand product at high street prices. We believe that we should not price a customer out and to cater to the vast population of India, its important our products are accessible to all and don't burn a hole in anyone's pocket. Most brands first think of profits and how to squeeze a customer by giving high priced products in small sizes. Their packaging might be good but their prices are not.
Orange Facial Kit- Indrani Cosmetics
We don't like making the customer feel that after paying an exorbitant fee, the product he gets is unsatisfying in terms of quality, size, etc which is why we have over 7 sizes in most products to cater to all types of customers. Our sizes are 50 gms/ml, 100 gms/ml, 200 gms, 300 gms/ml, 500 gms/ml, 1 kg/litre and 5 kg/litre. In this way are able to satisfy both our retail and wholesale customers as well as salons, spas, parlors, stores, etc. Our products are made with great care and undergo vigorous testing", Sammet Gugle shared.
Future Plans and special summer kits:
Chocolate Scrub- Indrani Cosmetics
"We are currently planning on quite a few exciting products. We should have some new products for people around winter time hopefully. We are currently working on Tea Scrub & Coffee Scrubs, Men's grooming products, and some handmade soaps", Gugle mentioned.
Piece of advice to the younger generation who would like to make a career in the beauty industry:
"Make sure you are striving to be different rather than just being a part of the market. Don't ever sacrifice your values and beliefs for short terms profits and always think long term and have a vision. Success in the beauty industry isn't easy but it's not impossible either. If you stick to your principles, work hard, and be persistent, you will succeed", Sammet encouraged.
