Monologue: A One-Stop Fashion Destination For the Fashionistas!

MONOLOGUE – Brand Profile. Monologue is a women's fashion brand from Kolkata that designs semi-formals & smart casuals with a variety of styles and cut that is contemporary yet fashionable. The brand founder Aastha, who has completed fashion portfolio from London College of fashion and B.Sc. in Fashion Design and Management from Raffles, defines Monologue’s collection as a way of expressing oneself as clothes people wear tell their stories. She had been the Head of Art Direction for an art & fashion magazine “>>” which stands for “forward” in London, apart from being the Partner & Creative Director at “The Selfies Store” a women’s wear brand of smart casuals. She has previously worked with Weavers Studio, Kolkata & Sreepriya Exports before taking a plunge with her own Label – Monologue. Monologue is a one-stop shop for everyone who is bored with the same repetitive patterns or wants to stand out from the rest. For every customer, there is some element of surprise in each of the garments. Monologue caters to the brand conscious women from 16 years and above. They specialize in bespoke tailoring of garments that can be dressed up, as well as down. They are currently using dye techniques and embellishments to add surface value. This they feel would set them apart from its competitors. Monologue uses specific fabrics for their garments which include Cotton, Crepe & Silk-like cotton fabrics which are used primarily in the smart casual shirts or blouses, while silk, linen, and crepes are used more in the semi-formal& formal styles. The products of Monologue ranges from casual shirts, formal shirts, blouses, pants to heavier & embroidery-based garments. Their price points of the garments start upwards of Rs 2800. The brand has been getting an overwhelming response for their unique styles and cuts, hence they intend to get into online retailing and spread their presence in multi-designer stores pan India. To know about such interesting Indian fashion brand, follow us on Facebook, Instagram, and Twitter. Download our magazine Spunky Indian to read exclusive stories from India.