Meet the makers behind cool fashion statements: Toral Singh & Vivek Malik, Founder Studs & Stones Designers

Would you like some bling on your apparels while you step out? Because the ever-changing fashion world has now embraced the use of bling and embellishments on clothing. The concept of crystals, sequences, studs, heat transfers and foil transfers on apparel and sarees are being used by a large number of brands as people are opting for this evolving and trendy style.  Studs n stone Studs & Stones is a one-stop solution all rhinestones, rhinestuds, and heat transfers — including sequences, reversible prints, transfer prints, foils, etc. It specializes in all kind of heat transfers using various materials fused on all kinds of fabrics, apparel, footwear, home furnishings and artefacts like photo frames and paintings. The company offers innovative designs with cutting edge technology, quality work and fast turnaround time.  The founders, Toral Singh, and Vivek Mallik, fashion design graduates from NIFT Hyderabad, saw that there is a huge demand for embellishments like crystals and studs in the Indian apparel industry. And with their expertise in design, they have been successfully catering to leading apparel manufacturers, export houses fabric mills, leading retailers of Indian wear, footwear from all over the country. The clients of Studs & Stones include Pantaloons, Arvind brands, Jealous 21, UCB, Myntra, Wrangler, Bata, Liberty, and Satya Paul. Toral Singh Vivek Malik The company has application centres in Bengaluru, Gurgaon, and Surat. It has also associate centres in Tirupur where conceptualizing, designing and application take place under one roof with quality material sourced from Korea, China and within India. The Bengaluru office was started at a budget of mere Rs 50,000 and a workforce of merely 3 people and currently, the employee strength is 45 across all 3 centres with a production capacity of over 1,500 products.  Also to They also empower local women. They have around 11 local women who uneducated and live in poor financial conditions. Stud and Stones provide a full-fledged training for 15 to 20 days and enable women with travel facility, flexible timings, and homely atmosphere.   Crystalized Painting Crystalized Painting is a one-of-a-kind concept and an ideal product to create a style statement, introduced for the first time by Studs & Stones. What makes the painting exquisite is the use of high-quality crystals are incorporated with paint over the canvas. This visual treat is crafted for those homeowners who are on the lookout to own something rare. The paintings are never repeated and are presented with a certificate of authenticity. They adorn the walls of high-end home décor stores, corporate offices, and hospitals. Studs & Stones was started 15 years ago in Gurgaon. There was an increasing market for designer clothing with various embellishments and embroidery. Indian bridal wear was very high on glitter and crystal work. Amongst all this, an idea was born in a small rented flat and we started taking on the stonework orders for various designers. Founded by Vivek Malik and his partner, they always dreamt of starting their own business after passing from NIFT. Shortly after, they mechanized this tedious process with the use of machines and started taking on bulk orders. Right from have Espirit studded t-shirts to creating designs with rhinestones on fabrics, from a 2 member team grew to a 60 member team. A few years later Vivek Malik was joined in by Toral Singh and together they started the Bangalore & Surat centers. studs and stone The success of Studs & Stones lies in adapting newer technology in order to make garment production feasible and cost-effective. With the help of technology and new methods, Studs & Stonesstrives to reduce production time and work on innovation in design. How have you been helping the rural and uneducated women? At our centers, especially Bangalore we have a workforce of local women. Some of them are housewives and some are girls who were unable to complete their education due to family problems. All the women get flexible timings and they earn on a daily basis, unlike garment factories where regular attendance is compulsory. We have college students working on a part-time basis, as well as women who work for 15 days a month. Our aim is to provide these women an opportunity to ensure they earn their livelihood and also be able to spend time with their families. Our office is a home away from home – we celebrate all major festivals, birthdays and in fact, organize pot lunches and outings. If one is happy at their workplace they are surely bound to perform better. Studs & Stones helping women On the financial front, we have bought insurance policies for the senior and permanent team members, similarly offering them the benefits a factory would offer. Their pay is on par with other factories as well. We do not look for any qualifications at the time of hiring, in fact, train them on the job. To know more such fashion boutiques in Bangalore, follow us on Facebook, Instagram, and Twitter. Download our magazine Spunky Indian for exclusive stories.