Indiaztrend: Designer Clutch Bags-Defining a Trendy and Glamorous Lifestyle

Started shopping for the festive season? The coming Diwali and year-end celebrations might be slightly different this year. You might have a small family gathering, a celebration in your apartment, or connect with friends and family over the internet. If you are like me – you’ll still want to look and feel your best. The right attire will add some much-needed cheer – and Indiaztrend has the perfect trendy clutch bag to add a bit of oomph factor. Designer Clutch Bags The Start: In 2013, Lavanya Sachdeva, a dentist from Delhi, took a maternity break from work. Being an active person, Lavanya was not happy whiling away time doing nothing. She decided to leverage her impeccable taste in fashion and love for accessories to start an online accessory business - and Indiaztrend was established. It is the one-stop portal for opulent clutch bags! Today, Indiaztrend is working with the likes of actor, model Gurjeet Kaur @Gurjeetkaur_official. Isn’t that fantabulous? Model Gurjeet Kaur showcasing Indiaztrends bags Local Product: Chic, bright, glittery, elegant, glamorous, beautiful, perfect, UNIQUE are a few adjectives that came to mind when I browsed through Indiaztrend’s catalog. Available in all shapes, sizes, and material, Indiaztrend offers an amazing range of clutches, potlis, boho bags, etc. Handbags for every occasion Lavanya is a keen advocate of using local products and supporting local accessory-making communities. The flawless, exquisite Zardosi embroidery on her bags are painstakingly made by local craftspersons. Zardosi embroidery on her bags Join hands with Lavanya to extend your support to these master embroiderers par excellence. Visit Indiaztrend and indulge your love for glamorous lifestyle – buy a clutch for yourself or surprise one of your dearest friends or family member. Gift a SMILE! What makes Indiaztrend unique? What sets Indiaztrend apart is its unique clutch bags and potli bags. Each piece is one-of-its-kind and specially designed. Lavanya meticulously sources the highest-quality raw silks, muslins, velvets, and satins from different local markets to provide a luxuriously intimate, high-end boutique-like look and feel. The embellishments are made using exclusive Stones and Swarovski crystals. All this artistry is available at competitive prices along with fast shipping. Beautiful Artwork can be seen in her clutches Customization is another major USP. Send images of your outfit to Lavanya and get a specially designed matching clutch bag! You can also get a personalized bag with your initials monogrammed. Lavanya aptly describes her USP as, "The abstract use of rare stones and nuggets with a diverse collection of pearls is the most magnificent feature of our potli bags giving it an ultimate rich feel." What is Indiaztrend’s marketing strategy? Indiaztrend is a luxury brand that markets its products on social media sites, such as Instagram and Facebook. Pop-up stores are another favorite marketing strategy adopted. Lavanya has had a pop-up show at DLF mall at Noida, Delhi. Customized handbags Lavanya has also exhibited her products at several high-end exhibitions, such as the Bride & Groom Exhibition, Delhi, The Fairy Tales Exhibitions by Nikita Khattar, Adaah Contemporary Fashion & Lifestyle Exhibition, Jazzba Exhibitions, etc. You can view the catalog and order via the Indiaztrend website. Challenges faced: Lavanya’s primary challenge is balancing work with personal life demands. Creating a unique handcrafted bag from scratch is time taking. Starting with the sourcing of fabric and embellishments, visualizing the design, and engaging with the craftspersons – everything is hard work. However, Lavanya gets enormous satisfaction from this form of hard work. Handbags for all occasions The Global Pandemic – Staying Strong to Weather the Storm! The global pandemic has adversely impacted Indiaztrend sales. Here’s what Lavanya has to say on the matter, “The purchasing power of common man has gone down tremendously. As ours is a luxury brand we are facing a major setback, as in these pandemic times people are buying only what is essential.” She goes on to add, “Shortage of raw material and labor are major drawbacks. Couriers are delayed. We are still facing these issues, but things are slowly moving forward.”  To deal with this pandemic related slump, Indiaztrend is offering an additional 10 percent discount on all products. Please lend your support to the craftsmen and artisans in these troubled times. So, gift yourself a timeless, elegant, and fashionable clutch … just as Gianni Versace says … "Don't be into trends. Don't make fashion own you, but you decide what you are, what you want to express by the way you dress, and the way to live." For more such updates, follow us on Facebook and  Instagram. Download our magazine Spunky Indian for exclusive stories.