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FASHION
By Bhumika K
14 June, 2019
Keeping it simple
The lithe beauty definitely styles herself well and has a major following on Instagram. “Personally I like a simple and minimalist approach to fashion, whether it’s my clothes, make-up, or hairdo. I like to keep my off-screen persona light. If I’m going out shopping or hanging out with friends, I’ll probably be in a T-shirt and jeans,” she declares.
“On screen, it really depends on the characters I play; bright colours always look good on screen. At public appearances too I go for bright colours.” While the costume department has been around in the film industry forever, she observes, now it’s the stylist who takes care of these things in every film. “A lot of personal stylists of film stars have now come into prominence. The number of designers too has shot up, and stylists work with them to source the right outfit for our red carpet events and public appearances,” explains Pranitha, giving a peek into the world of filmi clothes.
While we can be very critical of what stars wear, a chat with Pranitha reveals how much care and thought goes into what stars wear. “Because of social media we have to be conscious of what we wear every day because people are constantly watching you,” she argues.
Light palette and florals for summer
The past winter has been a cold one for Pranitha, traveling to Israel. “I was constantly wearing knits, full-arm jackets, and boots.” So summer has never been more welcome. “I like to wear light shades and florals in the summer. I like anything sleeveless and cotton in summer. Dresses go very well with my persona.” Linen is something she reaches out for again, depending on the occasion. Pranitha believes that a good pair of sneakers and a short dress define her “power look” for the season.
She’s going through a phase now where she loves brands. “Two or even three years ago I wasn’t a brand person at all,” she declares. But now she has clear cut ideas of what she will pick – “Zara has the best winter wear and it’s perfect when you are travelling abroad. Certain brands like Diesel fit me well. But I still think simple things made a big difference. Having a Gucci belt has become the latest trend; it can be paired with anything.” When it comes to accessories like bags, Pranitha says she likes to keep her look classic.
She also talks about the hazards of her profession and dressing in complete contrast to the weather depending on the location of the event. “If it’s winter, but the event is indoors I have to keep my look light. But I could also be wearing a blazer in summer! It all depends on the occasion and the location.”
Indo-Western wear can be amazing
Pranitha is very conscious of the kind of designers and brands she associates with and believes that we need to become aware of sustainable approaches. “I associate myself with designers who work with handlooms. I also work with designers who do hand-made lehengas, giving employment to artists.” She feels Indo-Western wear suits some events really well. “Indo Western wear can be amazing. While the traditional Indian vibe is there, it still doesn’t look too dressy and like wedding wear. Recently for a fundraiser, I wore a silk shirt with a lehenga.”
She loves Gaurav Gupta’s couture gowns and Anushree Reddy’s floral and glitter lehengas. “I also like Ritu Kumar’s Indian line. I pick designers fit for the occasion and try not to repeat them so that I have enough variety. In fact, I don’t go back to the same designer for a year.” She also recently flaunted an experimental Alpana Neeraj creation.
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